In Halfax Quality of Life Survey, Hart drops to 26, while Surrey Heath nowhere

I’ve followed the annual Halifax Quality of Life Surveys – Best Places to Live – since 2007. I’ve remarked on the inconsistent methodology for compiling the survey, HERE last year, and HERE about statistics.

daily-mail-graphicI’ve not found the Halifax press release on their 2016 Quality of Life Survey on their website, or anywhere on the Lloyds Banking Group website – most annoying. I did find the Bank of Scotland press release on the Orkney Islands being second on the list. The Daily Mail’s article Do you live in one of the 50 best places to live?  has extensive coverage of the survey. Here’s the table of the top 20 places. For the table of the top 50, go to the Daily Mail article. [Hatip to Daily Mail for graphic – click to expand].

  1. Winchester, South East
  2. Orkney Islands, Scotland
  3. Wychavon, West Midlands
  4. Derbyshire Dales, East Midlands
  5. Hambleton, Yorkshire and the Humber
  6. South Cambridgeshire, East of England
  7. Purbeck, South West
  8. St Albans, East of England
  9. Wokingham, South East
  10. Chiltern, South East
  11. West Oxfordshire, South East
  12. South Hams, South West
  13. South Oxfordshire, South East
  14. Tonbridge and Malling, South East
  15. West Dorset, South West
  16. South Northamptonshire, East Midlands
  17. Waverley, South East
  18. Shetland Islands, Scotland
  19. Horsham, South East
  20. City of London, London

Essentially, the survey is a Halifax marketing exercise. There’s nothing wrong with that. However, I reckon they rejigged the components specifically to ensure that Hart didn’t retain it’s position as number 1. The whole survey is suspect when one considers that Hart, the ‘best place to live’ in the Britain over the last five years fell to number 26 in this year’s survey. Surrey Heath, well placed in previous years, even becoming third one year doesn’t make it into the top 50. Decidedly odd.

Halifax said one reason was the inclusion of two new categories in its research – the number of pubs and the availability of leisure centres.

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