Europe is viewed as the most profitable region for Small and Medium Enterprises [SME’s] to do business with. This is a key finding in a survey of SME businesses in late January this year by polling firm YouGov for QuoteSearcher, a niche insurance specialist.
64% of respondents cited Europe as the most profitable potential partner, with 31% also saying that the EU offers ‘a lot’ of trade opportunity. Respondents also stated that North America and Asia Pacific could also be profitable trading regions for SMEs, rated by 50% and 48% of respondents respectively.
Professor Simon Down, Deputy Dean for Research and Enterprise, Anglia Ruskin University says about this finding,
“Having Most respondents (64%) saying that Europe is/would be the most profitable region for UK SMEs to export their products/ services to is a really strong response which underlines the points set out by the Confederation of British Industry (CBI) and similar pro-EU business lobbying organisations. This is also a strong endorsement for the EU despite other responses that are somewhat more ambiguous or negative.”