Social media has it’s limitations, print remains essential

My wife picked up The Guide2 Camberley, Farnborough and Fleet, November 2015 edition. It’s a newish magazine. It’s part of The Guide2 Surrey series from TG Media Group based in Guildford.

In the evolution of websites, quite a time ago now, there was a trend for consolidated websites, which offered news, what’s on guides, advertising, and more. They turned out to be difficult to use, manage, and most failed to attract readers. Magazines and newsletters that’ve been around for generations continue fulfil that role. My point is that social media works well when promoting individual events. It lacks the easy ability to bring together large number of similar events, such as a list of pantomimes.

The Guide2 Camberley, Farnborough, Fleet for November has 48 pages packed with articles, adverts, and sections on community, entertainment, food & drink, sport, and business. There’s an interesting article on The Butcher of Bagshot, a double page spread on dining at The Brickmakers in Windlesham, and full page adverts from Love Camberley, and Camberley’s Aladdin panto. My wife also picked up The Little Guide2 Yuletide, in which its 32 pages cover events and activities in the whole of Surrey – very useful. The magazines are available at Camberley’s The Mall, The Atrium, Camberley Theatre, and Sainsbury’s in Camberley and Blackwater.

The Guide2_1 The Guide2 Yuletide_1

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