I’ve past experience of computer software whose purpose was to illuminate trends, uncover hidden ‘nuggets’ of information, and the value of good presentation of such data.
It’s this experience that led me volunteer to join a Surrey Heath Borough Council working group on Best Value and Local Performance Indicators. The Standards Board for England conference that I just attended had a number of plenary sessions where research data was presented appallingly badly. This heightened my senses to the presentation of statistical data.
Lo and behold, in The Times and Daily Telegraph newspapers I read at the conference had circulation graphs constructed to hide the truth, rather than uncover it.
The truth here is that both their circulation’s are falling, but The Times, table on the left, shows how it’s sales of full-price newspapers remains ahead of the Daily Telegraph, while the table on the right, from the Daily Telegraph, shows the increase in the gap of newspaper sales between both newspapers.
The elephant in the room remains - both are suffering from falling circulation.
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